Why is the Sports Card Market Growing Rapidly?

sports card market

When you’re passionate about sports cards (like we are), you probably find yourself bringing them up to your friends who aren’t quite as passionate. When you bring up how hot the market is right now & starting showing prices of cards to them, they’re typically astonished.

Then you’ll likely get responses like these:

“Who would buy a card for that much?”

“It’s just a piece of cardboard. I don’t understand.”

“Why is the market so hot?”

Sound familiar?

Heck, maybe you’re on this blog post right now because you have those very questions. So why exactly is the sports card market growing so rapidly?

Sports Card Growth

Quick Access to Cards & Resources

It’s not like the internet was just discovered in 2020, but quick access to every sports card in existence helps to widen the market & people can enter the market rapidly. Gone are the days of having to go to the card shop and dig through thousands of cards to try and find the gem.

While card shops certainly still have their place (and we love going to our local one), the amount of resources and cards you can get from the convenience of your home is nice.

I actually think the access to resources might be the most important thing. Entering a new market, especially from an investment standpoint, can be intimidating. People start throwing words around like PSA, grading, silvers, holos, autos, etc. & your head may start spinning and you decide it’s too much work to try and enter the card market.

Well now – you can hop on the internet, do some Googling (maybe that’s how you got here), and get a grasp on the market without having to go to your card shop and ask a million questions.

After getting a grasp on the market, you can go to eBay, StockX, COMC, etc. and look for the exact cards you want and find sold listings for those cards so you know you aren’t getting ripped off. It’s a low barrier for entry into the market, and its helped the market grow rapidly.

Throw in a global pandemic & the easy access to cards and resources from the convenience of your home sounds pretty nice.


The word is getting out about sports cards & it’s coming from major outlets & influencers. Just recently, the #1 story on ESPN was about how a Lebron James rookie card sold for $1.8 million.

Gary Vaynerchuk, a major social media influencer with millions of followers, has been touting sports cards in his social media posts & YouTube videos.

Even Mark Wahlberg recently posted on his Instagram about how his kids recently started their own sports card business.

When major players talk about anything – it obviously brings awareness and helps drive new people into the market.


This is a big one for me, personally. I grew up collecting thousands of sports cards as a kid. I remember ripping open packs & the anticipation of who I’d pull was amazing.

Eventually, life got in the way and collecting was non-existent for me for over a decade. I still loved sports & watching them, but I stopped collecting the cards.

But then – I had my own kid. He’s only 6 months old, but I started thinking about how I wanted to get him a box of cards from the year he was born. As I began looking at the market again, it brought back so many (happy) memories of sports card collecting. And here we are. We have a blog and soon will have an amazing tool for the masses to use to track sports cards.

Nostalgia plays a huge part in the market’s massive growth.

Gambling is HUGE

Okay – so what’s that have to do with sports cards? Sports card investing is essentially another form of gambling. You’re buying into players that you think have the potential to make you money.

Just bought a Michael Porter Jr. PSA 10? You’re going to root for him to have breakout performances (newsflash: he has) so that his card continues to go up in value.

When you purchase a card as an investment, you can call it what you want, but it’s a form of gambling, and the sports gambling market is booming now too.

Money Making Opportunities

This is a big one. There are real opportunities to make money in the market. If you bought a 2018 Luka Doncic Panini Prizm PSA 10 in March of 2020, you would have paid roughly $400 for that card.

Fast forward to August of 2020, and that card is going for $1,250. That’s over 200% ROI in 5 months. Now let’s say you bought 10 of them at that time. That’s a nice chunk of change.

That’s just one example of a vast money-making opportunity in sports cards, but there are literally hundreds out there that have insane returns on investment.

So when you look at the reasons listed above, it’s actually not all that surprising that the sports card market continues to grow at a rapid pace. So the next time your friend asks you about it – send them this way.

What do you think about the sports card market? Let us know in the comments!

2 thoughts on “Why is the Sports Card Market Growing Rapidly?”

  1. Great article, thank you for posting! I have just recently started to look at my sports cards as an investment, and absolutely love the idea of making money through a hobby that I am so passionate about!

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